Target
Target, a leading shopping retailer, aims to align with their corporate sustainability goals by expanding their shopping mobile application to incorporate a recycling tracker. This innovative extension will enable shoppers to gain insights into the environmental impact of their choices. Additionally, it will incentivize them through a point system, offering discounts as rewards for their sustainable actions.
Target
Target, a leading shopping retailer, aims to align with their corporate sustainability goals by expanding their shopping mobile application to incorporate a recycling tracker. This innovative extension will enable shoppers to gain insights into the environmental impact of their choices. Additionally, it will incentivize them through a point system, offering discounts as rewards for their sustainable actions.
Target
Target, a leading shopping retailer, aims to align with their corporate sustainability goals by expanding their shopping mobile application to incorporate a recycling tracker. This innovative extension will enable shoppers to gain insights into the environmental impact of their choices. Additionally, it will incentivize them through a point system, offering discounts as rewards for their sustainable actions.
Industry
Retail
Role
UX/UI Designer
Duration
4 Weeks
Year
2023
Challenge
The challenge lies in integrating a recycling tracker into Target's shopping mobile application while aligning with their corporate sustainability goals. The objective is to enable shoppers to comprehend the environmental impact of their choices and receive discounts through a point system.
Challenge
The challenge lies in integrating a recycling tracker into Target's shopping mobile application while aligning with their corporate sustainability goals. The objective is to enable shoppers to comprehend the environmental impact of their choices and receive discounts through a point system.
Challenge
The challenge lies in integrating a recycling tracker into Target's shopping mobile application while aligning with their corporate sustainability goals. The objective is to enable shoppers to comprehend the environmental impact of their choices and receive discounts through a point system.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Card Sorting
Group A
Group B
Personas
Interview Questions
Wireframes
Outcome
Seamlessly integrates sustainability elements into the existing Target mobile app, enhancing the Home, Product, and Discount screens. Through the addition of graphs, visual information, and a dedicated tracking screen, users gain a comprehensive understanding of sustainability-related data. Helps users towards critical steps they can take to reduce their carbon and waste footprint, empowering them to make informed choices.
Outcome
Seamlessly integrates sustainability elements into the existing Target mobile app, enhancing the Home, Product, and Discount screens. Through the addition of graphs, visual information, and a dedicated tracking screen, users gain a comprehensive understanding of sustainability-related data. Helps users towards critical steps they can take to reduce their carbon and waste footprint, empowering them to make informed choices.
Outcome
Seamlessly integrates sustainability elements into the existing Target mobile app, enhancing the Home, Product, and Discount screens. Through the addition of graphs, visual information, and a dedicated tracking screen, users gain a comprehensive understanding of sustainability-related data. Helps users towards critical steps they can take to reduce their carbon and waste footprint, empowering them to make informed choices.